Celebrity: Daniel Craig

Product: Sony Ericsson Cyber-shot C902

Sony Ericsson outfitted actor Daniel Craig with a special "titanium silver" edition of its Cyber-shot C902 phone for Quantum of Solace. Sony Ericsson's parent company, Sony, has a keen interest in James Bond movies. The previous Bond film, 2006's Casino Royale, featured so many Sony products that some viewers likened it to a commercial.