Celebrity: Joshua Jackson
Product: Samsung BlackJack II
An agreement with the Fox show Fringe got AT&T's Samsung BlackJack II into the hands of actor Joshua Jackson this February. Jackson plays a researcher of "fringe science" in the new science fiction series. In one scene, he uses the phone and AT&T's "Video Share" service to stream video from the scene of a crime to his partner.
Celebrity: Lauren Conrad
Product: Samsung Eternity
The Hills is a series about young people in Los Angeles, but it often feels like a show about cellphone culture. AT&T recently capitalized on the show's passion for cellphones by providing phones at The Hills' premiere and finale parties. Footage of the parties was also shown on air.
Celebrity: Kiefer Sutherland
Product: Sprint Instinct
Ever notice that 24's Jack Bauer always seems to be using a Sprint cellphone? The deal generates plenty of exposure for Sprint, but occasionally strains the series' sense of reality. In an episode late last year, Bauer used a Sprint phone while in Africa. Later, some viewers noted that Sprint's cellular technology, known as CDMA, won't work in Africa.
Celebrity: Leighton Meester
Product: BlackBerry Storm
You will probably never see an iPhone featured on Gossip Girl. The reason: Verizon Wireless has had an "integration deal" with the series since 2007. That means lots of Verizon handsets like the BlackBerry Storm and no AT&T-exclusive devices like the iPhone.
Celebrity: Shia LaBeouf
Product: Special Edition LG Versa
LG phones will make some type of appearance in the new Transformers movie, Revenge of the Fallen, which opens June 24. The company is keeping quiet about details but did strike a marketing deal with producer Paramount Pictures and designed a special edition of its Versa handset to promote the film.
Celebrity: Daniel Craig
Product: Sony Ericsson Cyber-shot C902
Sony Ericsson outfitted actor Daniel Craig with a special "titanium silver" edition of its Cyber-shot C902 phone for Quantum of Solace. Sony Ericsson's parent company, Sony, has a keen interest in James Bond movies. The previous Bond film, 2006's Casino Royale, featured so many Sony products that some viewers likened it to a commercial.
Celebrity: Jim Carrey
Product: Nokia 6300
Yes Man opens with Jim Carrey talking on his cellphone in a video rental store. Yes, it's a Nokia handset, this time the 6300. As Carrey's character grows more social--part of his character's vow to say "yes" to everything--he makes more calls, yielding more screen time for the phone.
